Contents
- Cleaning product retail sales statistics: U.S. market size and category shares
- Cleaning product retail sales statistics: fabric and dishwashing care
- Cleaning product retail sales statistics: surface care and toilet care
- Cleaning product retail sales statistics: polishes, bleach, soaps, and sanitizers
- Cleaning product retail sales statistics: retail channels and product subcategories
- Sources
Cleaning product retail sales statistics: U.S. market size and category shares
U.S. consumer retail sales of cleaning products reached $43.8 billion in 2025, with the report also stating growth of 3.1% for that year. It separately reports a 3.1% compound annual growth rate (CAGR) from 2020 to 2025. The annual increase and the five-year CAGR describe different periods; both are reported values, not calculations made from the category figures below. The measure is consumer retail sales at retail selling price (RSP), rather than manufacturers’ revenue or the broader economic output of the industry. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026)
The report’s 2025 market-size chart gives these category values in USD millions at RSP. Laundry care led the listed categories, followed by soaps and sanitizers and surface care. The chart supplies values rather than shares for this set of categories, so the table keeps the reported dollar figures and does not derive percentages.
| U.S. cleaning-product category | 2025 retail value (USD millions, RSP) |
|---|---|
| Laundry care | $18,511 |
| Soaps and sanitizers | $11,260 |
| Surface care | $8,192 |
| Dishwashing | $4,144 |
| Toilet care | $820 |
| Bleach | $764 |
| Polishes | $135 |
These figures are category values in the report’s consumer-retail framework. They should not be confused with the industry’s total economic contribution, employment, or other impact measures discussed elsewhere in the report. The 2026 ACI announcement describes that broader economic-impact work, while the category and product figures here come from its full report. Source: ACI, “New Report: U.S. Cleaning Products Sector Directly Generates $88.5 Billion in Economic Output, Employs 65,000 Workers”
Cleaning product retail sales statistics: fabric and dishwashing care
Fabric care reached $18.5 billion in U.S. retail value sales in 2025, up 3% year over year in current terms. The report’s fabric-care subcategory chart prints values for laundry detergents ($12,031), fabric softeners ($3,122), laundry aids ($3,083), and carpet cleaners ($274, with a printed 1% share). The chart labels its unit “billions USD” while printing figures in a format that appears inconsistent with that label. The values below preserve the chart’s printed figures; they are not converted or silently reinterpreted as millions.
| Fabric-care item shown in chart | Printed 2025 value | Printed share, where shown |
|---|---|---|
| Laundry detergents | $12,031 | — |
| Fabric softeners | $3,122 | — |
| Laundry aids | $3,083 | — |
| Carpet cleaners | $274 | 1% |
Within the fabric-care narrative, laundry aids—identified as scent boosters, fabric softeners, and pre-treatments—were the best-performing subcategory, growing 4% year over year to $3.1 billion in 2025. That narrative value and growth rate are reported separately from the chart’s printed subcategory figures, whose unit formatting is inconsistent. Hypermarkets and supermarkets together held 50% of fabric-care retail value, equivalent to $9.2 billion. Warehouse clubs held 10%, while retail e-commerce reached 26%, or $4.8 billion. These are channel shares of fabric-care retail value for 2025, not shares of all cleaning-product sales. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 19, fabric-care and distribution narratives
Dishwashing retail sales totaled $4,144 million in 2025. The product split in the report’s chart assigns hand dishwashing $2,397 million, or 58%, and automatic dishwashing $1,747 million, or 42%. The narrative reports that hand dishwashing grew 2% year over year and automatic dishwashing grew 1% year over year. Those rates refer to changes from 2024 to 2025; the values and shares describe 2025. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 20, “U.S. Dishwashing Market Size 2025” chart and dishwashing narrative
Channel figures show offline retail holding 66% of dishwashing value in 2025, while e-commerce had reached 34%. They are complementary channel shares in the report’s description of dishwashing distribution. The figures do not identify individual online platforms or break offline sales down into store formats. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 20, dishwashing distribution narrative
Cleaning product retail sales statistics: surface care and toilet care
Surface care recorded $8,192 million in U.S. retail value sales in 2025. Multi-purpose cleaners led the category at $3.0 billion, growing 3% year over year. Bathroom cleaners reached $633 million after growing 5% year over year; the report identifies them as surface care’s fastest-growing subcategory. The chart’s reported 2025 shares give additional context: multi-purpose cleaners represented 36% of surface care, home-care disinfectants 18%, bathroom cleaners 8%, window and glass cleaners 3%, and “Other” 35%. These are shares within surface care, not shares of the entire cleaning-products market.
| Surface-care measure | Reported 2025 value or share |
|---|---|
| Multi-purpose cleaners | $3.0 billion; 36% of surface care |
| Home-care disinfectants | 18% of surface care |
| Bathroom cleaners | $633 million; 8% of surface care |
| Window and glass cleaners | 3% of surface care |
| Other | 35% of surface care |
The surface-care channel mix included 28% e-commerce, amounting to $2.4 billion in 2025. Hypermarkets held 35% of value and supermarkets 21%. The report calls these the leading channels. Each percentage describes the distribution of surface-care retail value by channel; the figures do not establish why shoppers used one channel or another. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 21, surface-care distribution narrative
Toilet care totaled $820 million in 2025 and grew 4% year over year. Toilet liquids and foam remained the largest subcategory, at $436 million, or 53% of toilet-care sales, after growing 4% year over year. Toilet cleaning systems were the best-performing subcategory: they generated $194 million after a 5% year-over-year increase. The value figures cover 2025; the growth rates compare 2025 with 2024. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 22, “U.S. Toilet Care Market Size 2025” chart and toilet-care narrative
Cleaning product retail sales statistics: polishes, bleach, soaps, and sanitizers
Polishes were a small category in the 2025 market-size chart, at $135 million. The report says retail value fell 4% year over year and volume fell 7% year over year. Furniture polish was the largest polish subcategory, generating $117 million in 2025. The value and volume changes are distinct measures: the report does not use the volume decline as a substitute for the retail-value change. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 23, polishes narrative
Bleach retail value was $764 million in 2025. The report describes the category as essentially flat, with a marginal decline, but gives no precise percentage change. Supermarkets and hypermarkets together captured 80% of bleach retail value. That channel figure is specific to bleach and should not be extended to other cleaning categories. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 22, bleach and channel-distribution narrative
The report’s soaps-and-sanitizers discussion focuses on 3 categories: bar soap, liquid soap, and hand sanitizers. Together they totaled $5.1 billion in 2025. Bar soap generated $2.2 billion, representing 43.7% of those 3 categories, and its retail value grew 3.2% year over year. Liquid soap generated $2.1 billion, or 41.8%, with 1.2% year-over-year growth. Hand sanitizers generated $739 million, or 14.5%, and grew 7.1% year over year. The shares use the report’s 3-category focus as their denominator, not the full $11,260 million soaps-and-sanitizers category value in the market-size chart.
| Focus category within soaps and sanitation | 2025 retail value | Share of the 3 focus categories | Year-over-year value change |
|---|---|---|---|
| Bar soap | $2.2 billion | 43.7% | +3.2% |
| Liquid soap | $2.1 billion | 41.8% | +1.2% |
| Hand sanitizers | $739 million | 14.5% | +7.1% |
The comparison is limited to the report’s named 3 focus categories and preserves the report’s own shares and growth rates. It shows different 2025 values and reported growth rates across those categories, without implying that growth rates alone explain household use, prices, or purchasing behavior. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 23, soaps-and-sanitizers narrative
Cleaning product retail sales statistics: retail channels and product subcategories
Across the category details reported here, channel data are available for fabric care, dishwashing, surface care, and bleach. Fabric care provides several specific comparisons: hypermarkets and supermarkets together accounted for 50% of value, warehouse clubs 10%, and e-commerce 26%. The same fabric-care narrative puts the combined hypermarket and supermarket value at $9.2 billion and e-commerce at $4.8 billion. These are values for 2025, not estimates for later years. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), p. 19, fabric-care distribution narrative
Dishwashing’s reported channel shares were 66% offline retail and 34% e-commerce. Surface care had a different reported mix: e-commerce at 28%, hypermarkets at 35%, and supermarkets at 21%. For bleach, the report gives a combined 80% value share for supermarkets and hypermarkets. The source does not provide one common channel table spanning all product categories, so these figures are best read within their own category definitions rather than treated as a complete, directly comparable ranking across the cleaning market. Sources: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), pp. 20–22, category distribution narratives
Product subcategories also use different denominators. Dishwashing’s 58% hand-dishwashing and 42% automatic-dishwashing shares divide that category. Surface care’s reported shares—36% multi-purpose cleaners, 18% home-care disinfectants, 8% bathroom cleaners, 3% window and glass cleaners, and 35% other—divide surface care. Toilet liquids and foam’s 53% share divides toilet care. Bar soap’s 43.7%, liquid soap’s 41.8%, and hand sanitizers’ 14.5% divide only the 3 focus categories in the soaps-and-sanitizers narrative. Keeping those denominators visible matters: similar-looking percentages across the report do not necessarily describe the same-sized market.
The report is a 2026 publication presenting 2025 retail values and selected comparisons with 2024. Its market-size chart specifies retail value at RSP in USD millions. The fabric-care subcategory chart’s unit label conflicts with its printed figures, so those figures have been retained as printed with that limitation stated. These data describe U.S. consumer retail categories and selected channels; they do not provide a full series for every product, every channel, or later years. Source: ACI, The Economic Impact of the U.S. Cleaning Products Industry (2026), pp. 16, 19–23