Contents
- Sporting goods retail sales statistics: annual U.S. store sales
- Sporting goods retail sales statistics: monthly sales in 2022 and 2023
- Sporting goods retail sales statistics: monthly sales in 2024 and 2025
- Sporting goods retail sales statistics: monthly sales in 2026 through August
- sporting goods retail sales: Sporting goods wholesale sales context: industry totals and growth
- sporting goods retail sales: Sporting goods wholesale sales context: category growth and footwear
- Sources
Sporting goods retail sales statistics: annual U.S. store sales
Annual U.S. sporting goods store sales were 59,299,667 thousand U.S. dollars in 2022, 58,025,514 thousand U.S. dollars in 2023, and 58,713,945 thousand U.S. dollars in 2024. These are annual observations, expressed in thousands of dollars and not seasonally adjusted. Read them as store-sector totals reported for each year, rather than as monthly spending or wholesale shipments. Source: FRED, Sporting Goods Stores: Sales; source: U.S. Census Bureau Annual Integrated Economic Survey
| Year | Annual sales (thousand U.S. dollars) |
|---|---|
| 2022 | 59,299,667 |
| 2023 | 58,025,514 |
| 2024 | 58,713,945 |
The series gives a compact annual view: the 2023 figure is below the 2022 figure, while the 2024 figure is above the 2023 figure. Those descriptions compare the reported levels only. The observations do not explain why the values differ, and they should not be used alone to attribute changes to prices, store counts, consumer demand, or any other cause. The source identifies the series as annual and not seasonally adjusted, so its role here is a broad year-level benchmark. Source: FRED, Sporting Goods Stores: Sales
The annual series notes that the Annual Integrated Economic Survey first published data for reference period 2023 and incorporated legacy-survey historical results for continuity. That provenance matters when interpreting the sequence: the 2022 observation belongs to a continuous historical presentation, but the notes identify 2023 as the AIES’s first reference period. The source does not make monthly comparisons or provide an explanation for any year-to-year movement. Source: FRED, Sporting Goods Stores: Sales
Sporting goods retail sales statistics: monthly sales in 2022 and 2023
The Census monthly series records U.S. sporting goods store retail sales in millions of dollars and is not seasonally adjusted. The 2022 pattern begins at 3,721 million dollars in January and 3,834 million in February, then reaches 5,026 million in March. April and May are 4,837 million and 4,860 million, followed by 5,476 million in June and 5,202 million in July. August is 5,405 million; September and October are 4,540 million and 4,539 million; November is 4,972 million; and December is 6,888 million. Source: FRED, Retail Sales: Sporting Goods Stores; source: U.S. Census Bureau Monthly Retail Trade and Food Services
| Month | 2022 (million dollars) | 2023 (million dollars) |
|---|---|---|
| January | 3,721 | 3,683 |
| February | 3,834 | 3,682 |
| March | 5,026 | 4,752 |
| April | 4,837 | 4,735 |
| May | 4,860 | 4,892 |
| June | 5,476 | — |
| July | 5,202 | — |
| August | 5,405 | — |
| September | 4,540 | — |
| October | 4,539 | — |
| November | 4,972 | — |
| December | 6,888 | — |
For 2023, the checked observations cover January through May: 3,683 million dollars in January, 3,682 million in February, 4,752 million in March, 4,735 million in April, and 4,892 million in May. The small month-to-month differences in January and February are values in the source as published; they are not rounded estimates. The table includes only the verified months for 2023. Source: FRED, Retail Sales: Sporting Goods Stores
These monthly readings show variation within each calendar sequence, but the series is explicitly not seasonally adjusted. Consequently, a month’s level includes its ordinary calendar pattern as well as other influences that the data do not separate. Comparing one month directly with another can describe the recorded amounts, but it does not isolate an underlying trend. The annual series above is a different frequency and unit scale; the monthly figures are not presented as a replacement for annual totals. Source: FRED, Retail Sales: Sporting Goods Stores
Sporting goods retail sales statistics: monthly sales in 2024 and 2025
In 2024, monthly sales begin at 3,876 million dollars in January and 3,960 million in February. March records 4,803 million, April 4,426 million, and May 4,979 million. The summer observations are 5,250 million in June, 5,088 million in July, and 5,421 million in August. September is 4,491 million, October 4,541 million, November 4,946 million, and December 6,933 million. These are U.S. retail sales at sporting goods stores, measured in millions of dollars and not seasonally adjusted. Source: FRED, Retail Sales: Sporting Goods Stores
The checked 2025 sequence runs from January through July. January is 3,845 million dollars; February is 3,673 million; March is 4,890 million; April is 4,434 million; May is 4,964 million; June is 5,032 million; and July is 5,175 million. The corresponding 2024 monthly observations are shown alongside for those same months to make a like-month reading possible. No August–December 2025 figures are included here because they are not part of the checked observations. Source: FRED, Retail Sales: Sporting Goods Stores
| Month | 2024 (million dollars) | 2025 (million dollars) |
|---|---|---|
| January | 3,876 | 3,845 |
| February | 3,960 | 3,673 |
| March | 4,803 | 4,890 |
| April | 4,426 | 4,434 |
| May | 4,979 | 4,964 |
| June | 5,250 | 5,032 |
| July | 5,088 | 5,175 |
| August | 5,421 | — |
| September | 4,491 | — |
| October | 4,541 | — |
| November | 4,946 | — |
| December | 6,933 | — |
The matched months show that 2025 is lower than 2024 in January, February, May, and June, and higher in March, April, and July. This is a direct reading of the listed observations, not a claim about the full year: the 2025 series here ends in July. The 2024 values also illustrate the range of monthly levels within that calendar year, from 3,876 million in January to 6,933 million in December. Because the source is not seasonally adjusted, the December reading should not be interpreted as evidence of a particular cause or a persistent change in demand. Source: FRED, Retail Sales: Sporting Goods Stores
Sporting goods retail sales statistics: monthly sales in 2026 through August
The monthly Census series runs through August 2026 in the checked source range. Sales are 3,981 million dollars in January, 3,970 million in February, 5,116 million in March, and 4,921 million in April. May is 5,465 million, June is 5,706 million, July is 5,545 million, and August is 5,803 million. Each amount is a monthly U.S. sporting goods store retail-sales observation in millions of dollars, not seasonally adjusted. Source: FRED, Retail Sales: Sporting Goods Stores
| Month in 2026 | Sales (million dollars) |
|---|---|
| January | 3,981 |
| February | 3,970 |
| March | 5,116 |
| April | 4,921 |
| May | 5,465 |
| June | 5,706 |
| July | 5,545 |
| August | 5,803 |
Across these 8 reported months, the lowest listed observation is 3,970 million dollars in February and the highest is 5,803 million in August. The monthly sequence rises from February to March, dips in April, then records higher values in May and June, a lower value in July, and a higher value in August. This describes the sequence without treating it as a seasonally adjusted trend or extrapolating beyond the last month. The source’s current date range ends at August 2026; the figures do not establish a full-year 2026 result. Source: FRED, Retail Sales: Sporting Goods Stores
A reader comparing 2026 with earlier years should keep the frequency and coverage aligned. January through August 2026 can be compared with the same months in another year using the monthly table, while an annual comparison requires a complete annual observation. The annual AIES values are reported in thousands of dollars; the monthly retail series is in millions. Both are U.S. measures, but they are separate source series with different survey programs and reporting frequencies. Sources: FRED, monthly retail sales; FRED, annual store sales
sporting goods retail sales: Sporting goods wholesale sales context: industry totals and growth
Retail store sales and wholesale sales describe different stages of commerce. The Census series above measures sales at sporting goods stores. The Sporting Goods Industry Association (SFIA) release reports U.S. wholesale sales across sporting goods equipment, athletic footwear, sports apparel, and licensed merchandise. Its figures are useful context for the broader industry, but they are not store retail totals and should not be substituted for them. Source: SFIA, New Report: Sporting Goods Industry Reaches Nearly $130B Amid Trade and Tariff Pressures
SFIA reported that U.S. sporting goods wholesale sales totaled $130 billion in 2025, a 3.7% year-over-year increase. It also said wholesale sales had grown 34.7% since 2020 by 2025. The $130 billion figure spans the categories identified in the release, rather than a single type of store or product. The reported growth rates belong to the wholesale measure and its stated comparison periods; they do not describe the annual or monthly Census store-sales series. Source: SFIA, New Report: Sporting Goods Industry Reaches Nearly $130B Amid Trade and Tariff Pressures
| Wholesale measure reported by SFIA | Figure | Period and scope |
|---|---|---|
| U.S. sporting goods industry wholesale sales | $130 billion | 2025 |
| Year-over-year wholesale sales growth | 3.7% | 2025 versus 2024 |
| Wholesale sales growth since 2020 | 34.7% | Through 2025 |
The two growth comparisons answer different questions: 3.7% is the reported change for 2025 against 2024, while 34.7% describes growth since 2020 through 2025. Neither rate should be applied to retail-store figures. The release frames the industry results amid trade and tariff pressures, but the checked statistics alone do not establish that those pressures caused any particular sales movement. Source: SFIA, New Report: Sporting Goods Industry Reaches Nearly $130B Amid Trade and Tariff Pressures
sporting goods retail sales: Sporting goods wholesale sales context: category growth and footwear
SFIA’s category figures show a mix of growth rates within wholesale sales. Pickleball was described as the fastest-growing category, with wholesale sales climbing 22% year over year in 2025. Baseball/softball grew 7.9% in 2025. Team-uniform wholesale sales rose 5.4% year over year and were 75.9% higher since 2020 by 2025. These are category-specific wholesale measures, not retail-store growth rates. Source: SFIA, New Report: Sporting Goods Industry Reaches Nearly $130B Amid Trade and Tariff Pressures
Athletic footwear remained the largest single sales driver in the SFIA account, totaling $24.1 billion in 2025. This is a wholesale-sales figure within the report’s U.S. industry scope. It is not directly comparable to the Census annual total for sporting goods stores: the categories, measurement stages, and source systems differ. Keeping those labels attached makes the figures useful together without suggesting that one is a component calculated from the other. Source: SFIA, New Report: Sporting Goods Industry Reaches Nearly $130B Amid Trade and Tariff Pressures
| SFIA wholesale category measure | Reported figure | Comparison period |
|---|---|---|
| Pickleball sales growth | 22% | Year over year in 2025 |
| Baseball/softball growth | 7.9% | 2025 |
| Team-uniform sales growth | 5.4% | 2025 versus 2024 |
| Team-uniform sales growth since 2020 | 75.9% | Through 2025 |
| Athletic footwear sales | $24.1 billion | 2025 |
Taken together, the store and wholesale figures offer two distinct views of sporting goods commerce. The monthly Census observations track U.S. sporting goods store retail sales through August 2026, while the annual series supplies store-level yearly observations through 2024. SFIA’s 2025 figures describe wholesale industry sales and selected category results. The definitions, units, periods, and coverage remain essential when using these statistics side by side. Sources: FRED, monthly retail sales; FRED, annual store sales; SFIA, wholesale industry report
Sources
- Sporting Goods Stores: Sales (AIES45111RCTUS) | FRED; source: U.S. Census Bureau Annual Integrated Economic Survey
- Table Data - Retail Sales: Sporting Goods Stores | FRED; source: U.S. Census Bureau Monthly Retail Trade and Food Services
- New SFIA Report: Sporting Goods Industry Reaches Nearly $130B Amid Trade and Tariff Pressures